October Small Business Spotlights – Houston Apparel

This month’s look at local Houston apparel & clothing brands.

by Aimie Ye

We’ve spent our past 2 small business spotlights focused on the extensive and diverse culinary scene in Houston — now it’s time to highlight apparel. Houston is currently ranked #1 for minority entrepreneurs, based on factors like the number and percentage of businesses, cost of living and more. From vintage clothing to chic streetwear, here are a few of our favorite local clothing stores!


2007 Commerce St, Houston, TX 77002

Owner Rebekah Amare started WLW in 2017 while working in HR for Amazon in Austin.  She began doing pop up shops around Texas selling vintage clothing & Ethiopian Coffee with her mom. Shop in store or online for Vintage & Modern clothing for men & women, accessories, & artwork from local artists!


MAW Supply

IG: @mawsupply


MAW SUPPLY, also known as Man + Woman, is a vintage and reclaimed apparel and accessories company founded by husband and wife (and Houstonians) Norman and Rachelle Clark. The shop specializes in sustainable day-to-day pieces and secondhand goods that reflect simplicity, style, and class. Buy directly from their Etsy shop here. 


Premium Goods

Rice Village
2416 Times Blvd, Houston, TX, 77005

Founded by Jennifer Ford in 2004, Premium Goods is the first independent sneaker boutique in Texas! Serving as a Houston staple for big-name sneakers, accessories, artwork and more, the shop frequently collaborates with local brands, designers, athletes and artists.


Frost Town

2007 Commerce St #100, Houston, TX 77002

Situated in Houston’s EaDo, Frost Town is a premium streetwear boutique selling men’s, women’s and unisex apparel. From funky tie dye to unique graphic tees and his & her sets, the store is ahead of every fashion trend. Wardrobe styling is also available!

See how GoCo can simplify your HR

Take a Tour →