How to Think Like a Marketer to Hire, Engage, and Retain Talent

Find out how you can put a marketer's twist on HR!


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How to Think Like a Marketer to Hire, Engage, and Retain Talent
December 20, 2022 at 7:00 AM EST

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In the wake of the Great Resignation, HR has been hustling hard and rolling out countless new initiatives in support of attracting, engaging, and retaining employees. But half the time it feels like employees aren't even paying attention, and just making them aware of your initiatives is half the battle!

That's where marketing skills come in - until HR pros learn how to think and act like marketers, their employee engagement efforts are only going to have minimal impact. In this session, you'll get tips from an award-winning marketing team on how to message and market your HR initiatives to truly engage employees and get maximum impact.

After this one-hour session, you’ll be able to:

  • Measure recruiting as a funnel & identify exactly which parts of your recruiting process can be improved

  • Improve quality of hire with better candidate profiling

  • Increase employee engagement and retention with better employer branding and smarter engagement efforts

Your Speakers:

As VP of Marketing at GoCo.io, Allie is responsible for setting the go-to-market strategy for GoCo's products, and generating demand through marketing programs. With over a decade of experience leading marketing for SaaS startups and scale-ups, Allie is passionate about driving growth by blending the art of creative marketing campaigns with the science of data analytics and buyer behavior. She has been awarded over a dozen American Marketing Association Crystal Awards for her marketing campaigns, and has been named one of Houston's Women Who Mean Business by the Houston Business Journal. Allie also serves as the Executive Champion on GoCo's Diversity, Equity, and Inclusion Task Force, and is a vocal advocate for People Ops, and making work a better, more equitable place for everyone.

Allie Collins

As Director of Marketing at GoCo.io, Ashley oversees lead generating programs, facilitates partnership between the sales and marketing teams, and makes data-driven decisions to work towards optimizing conversion along all steps of the marketing funnel. She serves as a leader and mentor to the entire marketing team by providing coaching on all types of marketing programs and ensuring strong alignment across departments. Ashley has over a decade of experience running creative, experiential marketing campaigns which have won multiple awards from the American Marketing Association. She is also a champion for the people she works with and has served as the chair of GoCo’s Spirit Committee which fosters a positive company culture of recognition and employee engagement.

Ashley Widener

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