How We’re Different

Choosing the right HR, benefits and payroll software can be daunting, with dozens of vendors to choose from, and high stakes when it comes to supporting your employees. Here’s what separates GoCo from the rest of the pack.


Our Flexibility

Lots of all-in-one HR solutions promise ease-of-use, but fail to deliver because they make you conform to their way of doing things. They want you to use their benefits broker, payroll, processes, and policies.

GoCo is different because we were founded with the idea that you shouldn’t have to change the way you work (or who you work with) just to use our technology.

That’s why we build every feature with flexibility and customization in mind.

Already have benefits? We can add them and let your team enroll online.

Already have a payroll? We can sync to it.

You know your business better than we ever could — so we put you in the driver’s seat when it comes to defining your processes, policies, and partnerships.


Our Customer Service

HR is about people, and we believe that delivering great service to small businesses starts with customer love. That’s why every GoCo customer gets a dedicated Customer Success Manager whose only job is to bend over backwards to make your team successful.

But don’t take our word for it — check out our reviews on G2 Crowd or read our customer success stories to hear why thousands of small businesses love to partner with our team.


Our Values

We’re passionate about our core values, and they’re central to how we build our products and support our customers. These six principles are the driving force behind everything we do:





Give First


Rated #1 on G2 Crowd in customer satisfaction!

g2 badge g2 badge g2 badge g2 badge g2 badge g2 badge
    • GoCo has the best service of all the platforms i've worked with in this industry

      One Digital

      Benefit Consultant
    • Every year [during open enrollment], I would have sleepless nights just trying to get people to finish their paperwork on time. With GoCo, the process is just so much easier.

      Robin G.

      VP of HR
    • I love GoCo, and I adore their customer success team, because they are really who have made the experience all that it is for me.

      Renee C.

      HR Manager
    • GoCo helped us improve our relationship with our employees because they started to see that we were taking steps to ensure that they were being treated properly, and that they were receiving the attention that they needed.

      Erica R.

      HR Manager
    • GoCo has really held our hands through everything. We really see GoCo as our partner, not just a service provider.

      Darby D.

      Product Operations Manager
    • Ease of use and clean look. I'm the administrator for my company's GoCo account and it's super easy to get new employees onboarded and enrolled in benefits. We were using digital e-forms for benefits enrollments and I'm so glad to have an automated system for employees to elect insurance!

      Jay G.

      HR Manager

Talk to an Expert

Have questions? We can help! Schedule a chat with a GoCo expert