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7 Small Businesses in Houston to Support This Small Business Week

We’ve asked GoCo employees across the country to list some of their most beloved small businesses in their city. Here are Nina's picks for Houston!

by Nina Terregino, Sr. Performance Marketing Manager @ GoCo - April 26th, 2024


To celebrate Small Business Week (April 28-May 4, 2024), we’ve asked GoCo employees across the country to list some of their most beloved small businesses. 

Up next is Nina Terregino, GoCo’s Senior Performance Marketing Manager. Nina has lived in Houston for her entire life. 

Check out her small business recommendations below!

1. For Homemade Custard: Honeychild Sweet Creams

Address: 600 North Shepherd Drive, Houston, TX, 77007


“Handmade frozen custard, yes please! Honeychild has the most unique seasonal flavors from peanut butter jelly to persimmon sorbet. Each batch is handmade in Houston from locally sourced all-natural and/or organic ingredients, so you know it’s good!”

2. For A Caffeine Fix: Luce Coffee Roasters

Address: 1717 W 34th St Suite #100, Houston, TX 77018


“The first time I tried Luce’s coffee, I knew I found my place. If you like something sweet, their Iced Cream Americano is a go-to, or try one of their several drinks made with charcoal for something different. Of course, nothing like a classic Americano that is just chefs kiss.

3. For Some New Greenery & Adventure: Eden Plant Co. 

Address: 3401 Harrisburg Blvd Suite J, Houston, TX 77003


“Not only is Eden the cutest plant and coffee shop, but every Wednesday the shop transforms into a candle-lit jungle with jazz performers. You can enjoy a glass of wine, cocktails, and charcuterie boards while vibing to live music.”

4. For Some New Bling: NG Jewelry

Address: 833 Studewood St, Houston, TX 77007


“You can always find a cute piece of jewelry here for yourself, or it’s the perfect place to pick up a gift!”

5. For Brunch With a Treat: Empire Cafe

Address: 1732 Westheimer Rd, Houston, TX 77098


“I love coming here for brunch or dinner for a relaxed neighborhood feel and good food. On a nice day, the patio is the perfect place to be. Don’t forget to get a slice of Nestle Toll House Crunch Cake before you leave, trust me on this.”

6. For Vintage Styles: Thrifted Threads

Address: 2606 S Shepherd Dr, Houston, TX 77098


“Thrifted Threads is a must when you’re looking to shop vintage styles from the ‘80’s to early ‘00’s. They also have vintage arcade games and complimentary ice cream.”

7. For Date Night: Smashed Clay +Studio

Address: 12848 Queensbury Lane Houston, TX 77024


“Roll up your sleeves and prepare to get a little messy creating handmade pottery! There are multiple projects to choose from such as bowls, cups, vases, you name it. The instructors are super helpful and guide you through the entire process. Perfect for couples, girls' night out, or just a solo throw.” 

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