Blog Articles

GoCo Joins Samsung AppStack, a Cloud App Marketplace Designed to Help Businesses Modernize

GoCo brings its solution for HR, employee onboarding, benefits enrollment, and time tracking to Samsung AppStack.

Aimie Ye

by Aimie Ye - August 19th, 2020


2020 has been a year of change and uncertainty for businesses all around. Specifically, small businesses have struggled greatly with the shift to remote work and adapting to new business practices, with limited resources and team members. Small business owners and HR managers are learning to adapt to remote employee onboarding, benefits enrollment, and other HR processes that were previously paper-based and done manually.

This year, although difficult, has also further emphasized the need for businesses to modernize quickly and efficiently. GoCo is here to help smooth the transition. As a leading provider of HR software, GoCo has joined Samsung AppStack, a new cloud software marketplace for small businesses. 

Samsung Electronics America, Inc. (SEA), is a recognized leader in mobile technologies and enterprise solutions. The newly-launched Samsung AppStack is an easy to use and customizable platform for companies looking to accelerate their business. 

Until now, SMBs have been without a dedicated resource to help them meet the technology challenges of operating in today’s environment. AppStack addresses that white space, offering a one-stop-shop to discover, deploy and centrally manage business apps. 

“For many small businesses, access to technological knowledge and resources has been a major obstacle to adapt to the digital-first economy,” said Taher Behbehani, Head of the Mobile B2B Division, SVP and General Manager, Samsung Electronics America. “AppStack is a platform where SMBs can go to get a collection of highly rated app recommendations, from a partner they can trust. We’re thrilled GoCo is joining AppStack to support SMBs through their digital transformation journey.”  

The COVID-19 pandemic has accelerated the need for small businesses to digitize HR processes, like employee onboarding, benefits enrollment, and time-tracking. GoCo is eager to bring its all-in-one HR platform to the AppStack, to help more small businesses digitally transform their HR processes and support employees remotely. 

“Now is the time for small businesses to pandemic-proof their business processes, and embrace the digital transformation in HR,” said Nir Leibovich, CEO and Co-Founder of GoCo. “Samsung AppStack is going to be an excellent resource for small businesses to find and adopt technology to help them go digital, and we’re honored to collaborate with Samsung, as the first HR software on AppStack."

You can learn more about GoCo and take a free tour at

About GoCo
GoCo is modern HR, benefits, and payroll, built with flexibility and ease-of-use in mind. Founded in 2015 and headquartered in Houston, TX, GoCo’s mission is to help small businesses spend less time on manual HR tasks, so they can focus on growing happier, more productive teams. 

Unlike other HRIS platforms, GoCo is built to be flexible enough to support existing processes, policies, and providers, so that SMBs don’t have to change the way they work just to adopt a modern HR system.