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3 Key HR Challenges in the Construction Industry

With available talent becoming increasingly scarce, HR teams and those in leadership positions must be proactive about strategically addressing today's challenges.

Nick Schurk

by Nick Schurk - April 18th, 2023

Construction is a giant in the global economy, employing millions worldwide and contributing significantly to economic growth. However, like most industries, the construction sector has faced numerous challenges in recent years, many stemming from the COVID-19 pandemic. It's believed that 70% of construction companies were hurt by the pandemic. In June of 2020, a staggering 68% of contractors had seen a project canceled due to COVID-19.

In this blog post, we'll discuss 3 key obstacles facing HR departments In the construction industry. With available talent becoming increasingly scarce, HR teams and those in leadership positions must be proactive about strategically addressing these challenges.

A construction worker at a job site. The construction industry added 110,000 jobs in March of 2021, recovering over 80% of the jobs lost over the course of the COVID-19 pandemic according to Forbes

3 Major Challenges for HR Pros in the Construction Industry

Adopting New Technologies

One of the critical challenges facing the construction industry is the need to innovate and adopt new technologies. While construction is a traditional industry that has been slow to change in the past, there is now a growing recognition that innovation is essential for the sector to remain competitive and sustainable. 

In particular, the use of Building Information Modelling (BIM) and other digital technologies have the potential to transform the way construction projects are planned and executed, improving efficiency, reducing costs, and enhancing safety.

However, adopting new technologies can be challenging, particularly for smaller companies that may not have the resources or expertise to invest in new systems. There is also a need for upskilling and training existing workers to ensure they can use new technologies effectively. This can be a significant challenge for HR teams, particularly in an industry where skilled workers are in high demand.


In June of 2020, 68% of contractors had seen a project canceled due to the COVID-19 pandemic.
-Brooks Pierce

Developing Sustainable Practices

Another major challenge facing the construction industry is promoting sustainability and reducing environmental impact. This is an increasingly important issue for customers and stakeholders, who demand that buildings and infrastructure projects be designed and constructed in an environmentally responsible way. 

This concern means adopting sustainable building practices and using materials and technologies that are environmentally friendly. It also means ensuring that projects are designed to be energy-efficient and that waste is minimized throughout the construction process.

For HR teams in the construction industry, this means finding workers who are knowledgeable about sustainable building practices and committed to reducing their work's environmental impact. It also means investing in training and development programs that promote sustainability and help workers acquire the skills they need to work in a more environmentally responsible way.

A construction team looking at blueprints. The global construction market is expected to grow by $4.5 trillion over the next decade according to Oxford Economics

Recruiting Skilled Workers

Another challenge facing the construction industry is attracting and retaining skilled workers. The industry has long struggled with a shortage of skilled workers, and this is a particular issue in the UK and the US, where there is a significant skills gap

This is partly due to the aging workforce in the construction industry, which means that many experienced workers are retiring, and there are not enough younger workers coming through to replace them.

For HR teams in construction, this means investing in training and development programs, offering apprenticeships and other opportunities for younger workers to gain experience, and promoting the benefits of a career in construction to a broader audience.

Pivoting During COVID-19

The construction industry has faced many challenges stemming from the COVID-19 pandemic. Like many other industries, construction has had to adapt to new ways of working. 

COVID-19 had a significant impact on the industry. Countless projects were delayed as a result of the pandemic. Many companies faced (and continue to face) financial difficulties, struggling to keep their workforce employed. All the while, issues with the global supply chain caused a price increase for materials, a pain point the industry and consumers still feel today.

For HR teams in the construction industry, this has meant finding ways to support their workers during a difficult and uncertain time. These initiatives have included new health and safety protocols, support and advice for workers who have been furloughed or made redundant, and finding ways to keep workers engaged and motivated during a challenging period.

Three construction workers discussing a project in front of a laptop. Increased spending on US infrastructure projects will assist the industry's recovery from the short to medium-term perspective according to the United States Construction Industry Databook

Final Thoughts

The construction industry faces significant challenges in the years ahead, from the need to innovate and adopt new technologies to promoting sustainability and attracting skilled workers. 

Thankfully, the industry has the power to boost recovery and create many high-quality jobs. With the right strategies and investments, HR teams can play a crucial role in helping their employers overcome these challenges and thrive in a rapidly changing global economy.