11 Employee Onboarding Video Examples That (Actually) Work [+ How to Make One]

The goal of onboarding is to acquaint your new hires with the company culture, the company policies, and get them up-to-speed with the process. An easy way to do that is by leveraging an employee onboarding video.

by Nick Schurk - June 2, 2022

The goal of onboarding is to acquaint your new hires with the company culture, the company policies, and get them up-to-speed with the process. An easy way to do that is by leveraging an employee onboarding video.

An employee onboarding video (also known as an orientation video) is a tool that employers use to communicate their core values, provide a glimpse of what to expect, and introduce them to their fellow staff members.

Companies have been using these corporate videos to deliver memorable onboarding experiences since forever.

Round up the new recruits for an employee orientation session in a boardroom, play the clip on a projector screen, and you’re done – that’s how the onboarding process usually starts off.

However, employers have also started to use these videos as critical tools for remote employee onboarding.

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Especially now, with the ongoing COVID-19 pandemic, others will have to do the same.

But what does a perfect new hire video look like?

In this post, we’ve compiled a list of 11 amazing examples of new hire videos to inspire you and get those wheels turning.

Let’s get started. Want to compare onboarding solutions? Read our Gusto vs Rippling guide to learn more.

GoCo automates your hiring and onboarding workflow so you can greet your next new-hire with a smile on the first day — instead of a stack of paperwork.

11 Awesome Examples of Employee Onboarding Videos

Creating the perfect onboarding video – whether for remote workers, office employees, or both – is challenging.

Getting the message right and using an appropriate idea to execute everything are the most difficult parts.

Thankfully, there are a lot of great onboarding videos that you can look at to get a little inspiration.

These are the ones that made our list:

1. Google [An Intern’s First Week]

When you think of great company cultures, Google is probably one of the first names that pop up in your mind.

They did an amazing job at delivering that message in this video:

The clip features 5 summer interns (from different backgrounds), sharing their unique experiences – from what their first days were like, to the specific projects that they worked on.

Naturally, joining such a demanding program must be nerve-wracking. That is why the overall theme of the video is warm and welcoming.

If you also offer an internship or a trainee program, crafting a similar video can go a long way in creating a pleasant onboarding experience for your new recruits.

2. Grubhub [Day in the Life of a Driver]

Grubhub is an online food delivery company that connects restaurants and eateries with customers.

The company has a massive on-field workforce consisting of “drivers” who deliver the food at our doorsteps.

While the job may seem fairly simple, it does entail dealing with challenges that you could never anticipate.

To help out the nervous new recruits, Grubhub made this training video of a fellow driver walking them through one of his deliveries and sharing his tips and tricks:

Grubhub | New Driver Onboarding from Chris Vanderwall on Vimeo.

Essentially, the video takes us through a list of standard operating procedures (SOPs) i.e. what to do in order to ensure a smooth delivery.

A few things we like about this video is that it’s simple, short, and discusses the insider-secrets of the job in a personal way.

If you deal with clients on a daily basis, and are about to hire new employees, you should consider taking a leaf out of Grubhub’s book.

3. Zendesk [This is Zendesk]

While the tone and the “persona” you want to demonstrate completely depends on your culture (and the message you want to send), you don’t have to use fancy vocabulary to impress your new employees.

As the old adage goes: At times, simple is better.

That’s what Zendesk decided to stick with while writing the script for the video of their onboarding program (that they also use to attract new candidates):

The simple “This is Zendesk” video takes us through different photos and clips of a person showing what to expect at the Zendesk headquarters, introducing the teams, and building up to discussing the company’s core values.

The result? A simple and effective video that can not only set you up for successful onboarding, but also help attract competent profiles for new roles.

Remember – If you’re onboarding remote employees, you don’t have to skip showing the actual work environment in action.

Instead, use this opportunity to establish an emotional connection and make them feel like a part of the team.

4. Zappos [Company Culture at a Glance]

To communicate the message of your core values through the onboarding video, you don’t necessarily have to use witty humor, either.

Sometimes, it’s better to just gather the whole gang and let them speak their heart out on camera.

Zappos – an online retailer of clothing and shoes – used the same approach for this clip:

The video starts off with various shots of their HQ, followed by the team members introducing themselves.

They then proceed to list down the actual core values at Zappos and share their typical routines.

In less than 6 minutes, the video paints a complete picture of what to expect when you work at Zappos – which is far better than using a simple brochure.

5. HubSpot [Storytelling at its Best]

Storytelling is the key to creating a highly engaging content asset. This also includes your new hire onboarding video.

The two basic ingredients of successful storytelling are:

  • An interesting story – whether true or fictional – that’s relevant and worth listening to
  • Telling that story in an entertaining/captivating way

HubSpot used both while creating this video about their company culture:

In a matter of just 3 minutes and 30 seconds, the clip takes you through not only the complete history of the company, but also introduces the team, the benefits they enjoy, and the values they try to uphold – all told in an entertaining fashion.

6. Intuit [A Welcome Message from the Captain of the Ship]

In large companies – especially those that are present in different regions – many employees don’t get the chance to establish personal connections with the founders/CEOs.

However, the folks at Intuit found a loophole and made this welcome video for new employees featuring (now ex) CEO, Brad Smith:

On their very first day (or prior to that), new Intuit employees get to watch one of their leaders share his own journey.

He further adds that every individual at Intuit gets to choose their own career path, as long as they add value to the company.

He then proceeds to share a list of company-specific terminologies or words that they use to communicate with each other, ending the video on an impactful note.

7. Zynga [What Work is Like]

Let’s wrap up the list with this old onboarding video by Zynga (a pioneer in social games):

The video starts off with a fellow developer sharing a personal (and somewhat embarrassing) aspect about his job, to provide some relief to the (possibly) nervous new team member on day one.

Then they proceed to provide an overview of the company, followed by sharing the best things about working at Zynga.

8. Canva Culture [ Work Smarter, Not Harder]

Canva is a popular firm that focuses on creative software. We included Canva in our list because of their fun look at modern corporate offices and their energetic approach to all their work.

The video opens up with a staff member rolling around the office on a skateboard to show you how fun it is to work at Canva, followed by the Co-founder, Melanie Perkins, who introduces the company’s vision through an inspirational story.

In less than 3 minutes, the video features staff members at all levels, focusing on the millennial-driven values to establish a friendly environment, and still introduces the Canva product features. The video is colorful, features amazing music, and generally appealing to any creative genius looking for a software company.

9. Atlassian [ The Strength of Teamwork]

Since COVID, people had to adjust to the changes, and Atlassian went with the flow. The Atlassian team video is unique and effective mainly because it features the firm in a warm, family-like atmosphere, and they also allow any employee to work from home: they’re very flexible with this rule.

Their unique culture is displayed with strong team images, which directly reflects the Atlassian mission of bringing out people’s best version and potential through teamwork. The best and most beautiful part about Atlassian is their strong value for teamwork and their open-plan office design.

If your company also offers great communal areas or social areas: basically, something that brings everyone together in a physical space, you can create an onboarding video similar to Atlassian’s.

10. Annie’s [Feel Free at Work]

Annie’s is an organic food company that offers a vast range of foods and is very popular among supermarkets around the country. Their onboarding video takes us through their company’s culture and values.

The clip features the staff members talking about their roles and what they love most about their work: from being allowed to work out at their company’s gym to bringing their pets to work and making a difference around the world with their products.

Annie’s is a great example of an employee onboarding video that focuses on the combined value of a team. What’s more, anyone watching the video can be convinced how fun it is working at their company.

11. Starbucks [A Second Home]

Starbucks is known as the largest coffeehouse chain around the globe, and they did a great job using their onboarding video to encourage growth in new employees. To attract new team members, they featured short clips of some members mentioning their trajectory and work experience at Starbucks. New employees or anyone interested gets the opportunity to hear comments from team members about their growth and what inspires them.

This shows that any employee has a lot of room to grow at Starbucks and tons of other opportunities to make a difference, whether you want to work at their coffee shops or the office.

The Secret Sauce for Nailing Your Employee Onboarding Video

A new hire video is a critical component of an onboarding checklist.

As highlighted earlier, it’s not so easy to create an employee onboarding video from scratch.

Before we jump onto the specific advice, here is a quick checklist of essential things that your video should cover:

  • A quick overview of the company
  • The core values that your company culture is built upon
  • A brief intro of the team
  • An overview of the job description
  • What the day-to-day routine is like
  • The benefits of working at your company

With that out of the way, here are some expert tips on creating the perfect new hire video:

1. Come Up with an Idea

First and foremost, you need to come up with a unique idea to execute the whole thing.

Do you want to turn it into a story? (like HubSpot)

Do you want to take a witty approach? (like Zendesk)

Or, do you want to emphasize on something that you really care about as a company? (like BambooHR does for work-life balance)

Get those creative juices flowing and work with your team or agency to come up with an original concept for your employee onboarding video.

2. Express Your Core Values

Company culture and onboarding are often discussed together, and with good reason.

That’s because getting your employee up-to-speed with the culture is an important part of the entire process.

And an easy way to do that is by communicating your core values (which are the foundation of your company culture).

There was one thing that was common in almost all of the videos that we examined – they communicated their values in one way or the other, and you should strive to do the same.

3. Communicate Any Other Purpose

Depending on your requirements and what you hope to achieve with your employee onboarding video, include any other messages that you want (as long as they’re relevant to the new employee).

This could be something about the job description, the day-to-day life, or even what you expect from your new recruits.

4. End on an Optimistic Note

Finally, it’s important to end your video on a positive note.

Keep in mind that the goal isn’t to intimidate your new employees, but to leave a great first impression and to make their first week as pleasant as possible.

Tools to Use to Create Onboarding Videos On Any Budget

We’ve all heard of the phrase ‘a picture can paint a thousand words – but it seems videos are 2x effective. When it comes to attracting new employees and advertising your business, videos are very compelling. It’s a lot easier to express feelings and emotions through videos than through text.

But videos need to be real and of good quality. So, it’s crucial to equip yourself or your team with smartphones or any tool to shoot a real video clip and edit it to reflect all the amazing things about your organization and employees. It may seem like a challenging and expensive process, but there are tools specifically designed to make things easier. That’s why we took the liberty to highlight a few of the best tools to make your employee onboarding video a success:

Smartphone: Most of us already have everything we need to create a professional video. Even video content creators utilize smartphone cameras to shoot videos, plus it’s a lot easier. After all, newer smartphones have some of the best cameras available on the market. With plenty of apps designed to allow you to improve and expand your camera’s full potential, you can easily create incredible and top-notch videos on your mobile device.

Biteable: Biteable is one of the world’s simplest video makers, and for a good reason. The tool features a simple drag and drop timeline function with a fast preview and publishing setting. It’s very easy to edit and create engaging videos. With tons of stock animations, image scenes, and ready-made templates at one’s disposal, you have many styles to choose from. Plus, you can upload your own videos, images, or music to your own preference.

PowerPoint: Maybe you have a few slideshows for your business that you can reprocess or some images from your last company function that best describes your company’s social side. If so, why not leverage PowerPoint, convert it into a video, add a voiceover and some engaging music for the background, and add it to your portal. You’ll have exciting and informational content with no hassle whatsoever.

Final Thoughts

The new hire video is just one of the many pieces of the employee onboarding puzzle. theseg videos can be a great way to improve your recruitment process. Fortunately, you have all the tools and knowledge to create a compelling onboarding video with the help of our guide. But remember to include all the important parts about your company because it plays a massive role in the whole onboarding experience.

In addition, don’t make the mistake of neglecting other critical things, such as sorting out the new hire paperwork, providing access to training material, and above all, making them feel like a part of the family.

You can use a modern human resource platform, with new hire onboarding capabilities, such as GoCo, to make things easier.

See how GoCo can simplify your HR